The Most Complete
Political Ad Intelligence
Platform
Every creative, every channel, every market.
$40B+ TRACKED ACROSS CYCLES · 1.5M AD AIRINGS PER DAY · 250K+ TV & RADIO ORDERS ON FILE · ALL 210 MARKETS · 288 STREAMING APPS, ONE MONTH’S CAPTURE
Kinetiq Political Insights tracks political advertising as it happens: every TV, cable, radio and streaming spot nationwide, and the spend behind every one.
When the opposition changes strategy, you see it in minutes. Overnight activity is in your morning report.
A 20-minute walkthrough with your race’s dashboards open when you dial in · see a buyer’s week →
The products
See who’s advertising, where they’re running, what they’re spending and what they’re saying — on live dashboards.
Monitoring
Political ads, caught as they air.
“Amy Acton Hiked Taxes” · :30 · WKYC, Cleveland
FIRST AIR AUG 30 · 5:24:02 AM ET · IN THE INBOX 8:20 AM ET
Broadcast · OH Governor · an overnight catch, in the morning send · tape + transcript attached
Walk in briefed on the overnight launch, and track every shift in spend and strategy, on your side and theirs. Every insight traces to a tape, an order, or a filing.
See what it catches →The platform
One portal, designed by buyers and sellers for your seat.
Your quote $290 · cleared in class $260
$30 A SPOT UNDER YOUR QUOTE → $12K BACK ON ONE 400-SPOT FLIGHT
CANDIDATE + OUTSIDE-GROUP CLASSES READ SEPARATELY · LUR-PROTECTED
Know where every race stands before the first call: the Scoreboard, the Creative Matrix, the Buy Sheet, the Creative Explorer, and Baker in every seat. Leave with the export your media plan reads.
See it working →Buyers & sellers
One week, from both sides of the table.
First call: Ellery for Senate · $520K booked fwd, $0 of it on your air
YOUR SHARE: 25% OF AIRED · 19% OF THE FORWARD BOOK
THE AGENCY BUYING AROUND YOU: +$272K AT YOUR SHARE
SELL THE APPS? THE UNFILED $432K IN YOUR MARKET READS ON THE SAME BOARD
Pay the cleared rate, never the quote, and find the money booked around you: one week worked from both desks, gaps priced, rates defended, and who to call by Wednesday.
See the week →Voter opinion
The poll that never closes.
“How concerned are you right now about the economy and jobs?”
QID 9918 · ALWAYS ON → THE AUDIENCE, DECLARED
→ A DEAL ID LANDS IN YOUR SEAT · KPI × CIVICSCIENCE
Target voters by what they actually said, never an inferred guess: 10.2 billion answers deep, 10,000+ questions always in the field. Custom questions come with the media buy, from $30K net across three months.
Ask a question →Who we work with
One subscription · every layer
The whole morning,
on one screen.
The wall shows eleven live product dashboards: the First Light creative alert with its tape, the commercial break in air order, the went-dark flag on the scoreboard, the channel mix, the share check, the streaming catch, the filed rate that cleared, Baker answering “what did the other side book this morning” with a dollar figure, and the voter-opinion corner with a tracked wave and a deal ID. Every dashboard is synthetic and opens live in the demo.
+ 8 more reads on this wall · the full wall opens live in the demo → synthetic glimpses · every dashboard opens live in the demoThe monitoring network
The engine feeding the dashboards.
“A Bloomberg console for campaigns.”
— Campaigns & Elections, April 2025 · at the platform’s unveiling
The team behind it
We created this category in 1996. We’re building what comes next.
When a read looks wrong, someone here has bought that daypart. 150+ people. The team that built CMAG in 1996 is the team behind KPI today: three decades defining the ad intelligence space.
THIS TEAM · 75+ AWARDS ACROSS THE LAST TWO CYCLES — POLLIES · REED AWARDS · CAMPAIGNTECH
When something breaks mid-flight, this same team picks up: your own analyst, not a ticket queue. Thirty years of cycles: we’ve seen everything.
Press
Already in print.
Contact us
Your race or market, open when you dial in.
Talk to us covers pricing and pilots.
Press: press@kpipolitical.com · the newsroom →. Subscribers: log in.