The platform

Every detection lands here. One platform.

Open to the race that changed, and leave with the export.

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The four dashboards, and Baker AI.

The Scoreboard

What moved this week, on top.

See where the race’s money is moving without piecing together filings, orders and airings yourself — every race on one screen, 300+ tracked today.

  • Share of the money by side, posted and booked
  • The definitional advantage: who is writing whose story
Scoreboard National · 8-race synthetic sample Posted through Aug 30, 2026
Race D ← share of committed money → RD ← share → R Added · wk of 8.24, to date ↓
AG Midstate Attorney General +$3.3M
D $11.6M · R $17.6M committed 40% 60%
D aired $6.2M · booked fwd $5.4M R aired $9.8M · booked fwd $7.8M
streaming $1.1M est., not in the total · YouTube + premium apps + FAST
GOV Midstate Governor +$2.3M
D $8.4M · R $10.9M committed 44% 56%
D aired $4.6M · booked fwd $3.8M R aired $6.1M · booked fwd $4.8M
GOV North River Governor +$1.8M
D $6.8M · R $7.3M committed 48% 52%
HOUSE District 4 Special +$1.4M
D $5.3M · R $4.9M committed 52% 48%
HOUSE District 7 Special +$1.0M
D $4.1M · R $3.9M committed 51% 49%
HOUSE District 9 Special +$800K
D $2.9M · R $3.1M committed 48% 52%
share = committed dollars (aired + booked forward); Added = wk of Aug 24, still in progress 2 more of the 8 synthetic races below the crop

THE SAME BOARD FOLDS TO YOUR BOOK · 40 RACES, 9 STATES · YOUR NOTES RIDE THE MORNING SEND

The Creative Matrix

The messages, organized, with the money behind each story.

Read what the money is arguing — every creative on the air, filed by the story it tells, never averaged into a tone score.

  • Spots that fit neither side file to an undercard
  • Streaming-captured cuts file into the same matrix, platform attached
Creative Matrix North River Senate General Export
Hale vs Ellery: the matchup
detections + booked dollars; $7.2M tracked in this general; $4.4M more rides the undercard
THROUGH
AUG 30, 2026
D-ALIGNED · $4.1M · 57% 43% · $3.1M · R-ALIGNED
attacks run one way: $2.4M against Hale, $0 against Ellery
THE CASE AGAINST HALE · $2.4M
4 ads on air today · +$410K vs last wk
"A rule they wrote"$1.1M
46%
Taxes & Spending$800K
33%
Party Leadership$500K
21%
top theme: tested eleven days in the spring, dropped, back with a harder edit
THE CASE AGAINST ELLERY · $0
0 ads on air today
no attack money against Ellery detected; the archive prints empty
positive cases: Hale $4.1M, Ellery $700K (detections + booked)
Illustrative figures on a synthetic race; the stamp is not.

“A RULE THEY WROTE” · 3 CREATIVES · THEME TOTAL $1.1M · POSTED THRU AUG 30 · SYNTHETIC

The Buy Sheet

The competitive buy: down to which station got the money.

Know what inventory actually cleared for so you can negotiate confidently and avoid overpaying. Broadcast, local cable and radio in one grid, not three exports you reconcile.

  • Streaming rides with the grid, statewide and estimated
  • Sellers work this grid from the other side: the full seller read
Buy Sheet Illustrative figures POSTED THRU AUG 30, 2026
SYNTHETIC · Stateline Action Fund(R) $950.2k

Swipe sideways for every week.

Marketweeks of Flight totalwk avg earlier wks, summed 8.17 8.24 8.31booked
pts A35+$ pts$ pts$ pts$ pts$
BROADCAST
▸Columbus 1,033$604.3k 376$219.4k 170$99.5k 148$87.0k 169$98.9k
▸Cleveland 440$184.8k 161$66.8k 73$30.7k 61$26.4k 72$30.2k
▸Toledo 220$50.6k 88$20.0k 36$8.3k 31$7.3k 36$8.3k
All Broadcast$ only $839.7k $306.2k $138.5k $120.7k $137.4k
CABLE
▸Columbus $82.9k $30.1k $13.7k $11.9k $13.5k
RADIO
▸Cleveland $27.6k $10.0k $4.6k $3.9k $4.5k
TOTAL$ only $950.2k $346.3k $156.8k $136.5k $155.4k
Streamingstatewide est. · not in the total $84.0k $67.5k $8.6k $7.9k —
Posted weeks are pink the blue line marks this week Flight totals run to Nov 3, beyond the three printed weeks · the full span is in the export →

This grid feeds the clearance check: $12K back on one 400-spot flight, worked on the week page →

One advertiser, three markets of 210.

Open the market: share of the flight, station by station

The drill-in: the Columbus market row opened into its stations, share of the flight and dollars per station, with the day's posted orders updating in nearly real time. Synthetic data.
Market → station → order · synthetic data

The Creative Explorer

Any spot, its transcript, every market it ran.

Argue from the tape, not a paraphrase — every detection opens to the spot itself.

  • Tape, AI transcript, first and last detection, markets, points
  • Search what ads say: a decade of transcripts
Posted through Aug 10, 2026
On Air Off Air All
Scope on air + last 14 days; 7 of 12 ads; widen to all history
transcript: "a rule they wrote" → 2 spots · $724K behind them
The case against the Republican

no attack money against Ellery detected

The case against the Democrat

2 ads on air · $724K behind them

The undercard: 318 pts ($4.4M); 7 ads not aimed at either side of the general
$2.5M · 136 pts Hale Crime Policies Buckeye Public Safety Fund · since Aug 12, '25
$967.0K · 85 pts Extreme Gender Policy Ad Heartland Priorities PAC · since Oct 22, '25
$223.7K · 21 pts Map Rigging Citizens for Fair Elections · since Feb 15, '26

+4 more undercard ads · sorted by first detection, not spend

Digital-only: none attributed to this race yet · through Aug 10, '26 Illustrative · synthetic race

Baker AI · the assistant in every seat

Ask the whole dataset a question.

Get an answer from the full dataset without manually working across multiple reports: placements, creatives, rates, races.

  • A multi-agent AI system: it queries millions of posted rows and answers in real time, citing the receipt
  • If the posted data cannot answer, Baker says so instead of guessing

Granite State Forward PAC posted a $140K WKLD, Cleveland flight this week: booked before a single spot airs, opens Sep 21. The case against Hale added $410K behind “A rule they wrote.”

Posted through Aug 30, 2026; posted channels: broadcast, local cable, radio; streaming caught floor $1.04M on its own line, estimated minimum $1.66M (est. thru Aug 30)

Example questions, illustrative answers; synthetic races and advertisers, real markets.

Two moves on any board: filter and export.

Work a forty-race desk from one screen: filters remember your book. Illustrative figures.

KPI · Filterposted thru Aug 30, 2026
KPI · Exportposted thru Aug 30, 2026

What you see is what lands in Excel: the same rows, to the dollar.

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