Voter opinion

The Poll That
Never Closes

Ask what your race needs to know, build the audience from the answers, put it on the air. Then ask again. It all runs on our CivicScience partnership: the same always-on panel behind 10.2 billion banked answers.

Ask your own question Search the question library

Your own question: from $30K net across three months, all-in. Full terms at the end of this page.

10.2B
Answers banked
1M+
Answers per day · today’s pace
165M
U.S. consumer profiles
Source CivicScience partner-published figures, as of August 2026. A profile is a survey-answering record, not a verified person.
KPI × CivicScience · The loopalways in the field
  1. 01

    Field the question

    Yours, or one of 10,000+ already running.

  2. 02

    Answers stream back

    Nationwide, and the read builds in days.

  3. 03

    Build the audience

    From what people actually said. Declared, not inferred.

  4. 04

    Activate

    A deal ID lands in the seat you already buy from.

  5. 05

    Read delivery

    What you delivered, next to what the other side spent. All of it labeled.

  6. 06

    Re-field and optimize

    Ask again, read what moved, shift the buy while it still matters.

↻ back to 01

The field, live

Most polls close before you can move the buy.

Over 1M answers land today. Here it is, running.

A rotating wall of survey questions: issues, the ballot, favorability, ad recall. Each is paired with the audience it builds.

Your next question is probably already here — the field, cycling by category.

+ 20 MORE CYCLING ON THIS WALL · 10,000+ IN THE LIBRARY →

Wordings with a QID are in the library today · the rest show the kinds it carries

Labor Day to Election Day

Lay your race over a real calendar.

What you’d know, and when — the loop, on your dates.

  1. SEP 7 · LABOR DAY

    The questions go in.

    Written with you, and yours alone: the ballot test and the issue question. In the field in days, nationally or inside a single district.

    custom · wave 1 banks

  2. MID-SEPTEMBER

    Create the audience.

    Persuadable on the economy, undecided on the race.

    KPI-PMP-2026-0841Deal ID · in your seat

    matched audience 412,000 devices · composition read attached · illustrative

  3. LATE SEPTEMBER

    The buy goes live.

    WEEK 1 · 2.1M DELIVERED

    delivery row · synthetic example

    your seat or ours

  4. MID-OCTOBER

    The second question.

    “Seen, read, or heard anything about the race lately?”

    Learn whether the message is landing while the flight is still running — the recall wave, fielded to the same panel.

    custom · wave 2 banks

  5. LATE OCTOBER

    Read the lift, refine the audience.

    n≈1,200 a wave, flight dates attached, synthetic example.

    Matched-commercial tests, partner-run · up to 80% higher ad click-through.

  6. NOV 3 · ELECTION DAY

    Every wave banked.

    You know what moved, when it moved, and what was on the air when it did.

    Run it on your race →

The mechanism · what it adds up to

The sparse matrix: every lit cell is an answer somebody gave.

KPI × CivicScience · The declared matrix answers accrue daily · figures as of Aug 2026
  1. One personAnswers layering over months.
  2. One questionEveryone who answered it, dated.
  3. The audienceAnswered both: the overlap is the audience.
  4. The matchLicensed attributes: weighting + ID.
  5. More reachLookalikes, always labeled.
The sparse matrix: 165 million profiles by more than ten thousand questions, cells lit where a person actually answered A vast sparse grid: rows are 165 million consumer profiles, columns are more than ten thousand always-on questions, cells lit where a person actually answered; the grid draws sampled, density illustrative. Five layers stage in. One highlighted row shows a single profile whose answers layer over months, with three real questions called out: political leanings (QID 494), concern about the economy and jobs (QID 9918), and how the household receives television (QID 1516). One highlighted column shows a single question and the scattered, dated answers it drew. Ring markers show rows that answered both highlighted questions: the intersection of real answers is the declared audience. A rail along the grid marks the licensed consumer attributes riding every profile, Experian-class demographics, household and purchase data, used for representative weighting and the identifier match. A dashed band marks the optional lookalike extension: always labeled, kept apart from declared counts. The annotation reads: 165,000,000 profiles by 10,000-plus questions. Declared, not inferred. 10,000+ ALWAYS-ON QUESTIONS → every one orderable today · the library is its own page 165M PROFILES ↓ QID 494 · party lean QID 9918 · economy & jobs QID 1516 · how they get TV ONE PROFILE · ANSWERS LAYER OVER MONTHS ONE QUESTION · EVERYONE WHO ANSWERED IT, DATED ANSWERED BOTH → THE AUDIENCE, DECLARED rings = the declared audience LICENSED ATTRIBUTES · EXPERIAN-CLASS · DEMO · HH · PURCHASE FOR WEIGHTING + THE ID MATCH OPTIONAL LOOKALIKE EXTENSION · ALWAYS LABELED · KEPT APART lime = answered today grid sampled for display
165,000,000 profiles × 10,000+ questions. An audience is the intersection of real answers, as people gave them.

Source: CivicScience, Aug 2026 · grid sampled for display, counts are not.

One state or one district, one flight

ONE CD · QID 9918 · 4,800 declared answers, trailing 90 days → the effective n prints before the insertion order (IO) · synthetic example

Two ways in

Syndicated when the question exists. Custom when it does not.

Two custom questions and an audience come with the $30K plan, not as an upsell.

Syndicated

On the shelf, ready to field.

Start from a question already in the field: the library is its own page. Search the exact wording, build a shortlist, and send it to us. The audience comes back in days, ready to buy against, and it runs without your voter file.

10,000+ WORDINGS · 6 DOMAINS · 38 CATEGORIES

Custom

Not in the library? We write it with you.

  1. Write it together: your question, your wording, invisible to the other side.
  2. It fields in days: at the geography you name.
  3. It comes back as an audience: auditable, delivered where you buy, in market in about two weeks.

The full terms, plainly

INCLUDED WITH A FLIGHT: the deal ID, the declared audience, the weekly read.

RUNS WHERE YOU BUY: The Trade Desk, DV360, Yahoo, any seat that takes a private-marketplace deal ID, or ours, managed.

STATED IN WRITING BEFORE THE INSERTION ORDER (IO): minimums, any data rate, the identifiers the match runs on, what “included” means for your flight, the refresh cadence.

BY RATE CARD: standalone research, on request. What you run stays behind the firewall. The full statement.

The sheet that ends the argument

KPI · Wave toplinesynthetic · real format

RECALL +9 WHERE THE FLIGHT RAN · ±2.8 PTS TOPLINE ATTACHED, ONE PAGE

WAVE 1 OF 3 · n=1,204 · FIELDED SEP 7–11, 2026 · GOVERNOR

WEIGHTED TO THE FRAME YOUR RACE NEEDS: ADULTS · REGISTERED · LIKELY

ALWAYS-ON PANEL · WEIGHTED ON LICENSED ATTRIBUTES · ERROR PRINTED PER WAVE · THIS ONE: ±2.8 PTS

RECALL +9 WHERE THE FLIGHT RAN · TOPLINE ATTACHED, ONE PAGE

THE FLIGHT BEHIND THE +9: $940K AIRED IN THOSE MARKETS, SAME DATES · SYNTHETIC

THE OTHER SIDE, SAME MARKETS, SAME DATES: $1.3M AIRED · SYNTHETIC

A desk that has run races reads every wave before it ships.

Ask your own question · from $30K

On to the next The Question Library10,000+ questions in the field, ready to use today.