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Every number here is dated and citable. Kinetiq Political Insights (KPI) measures U.S. political advertising as it airs: every TV, cable, radio and streaming spot, and the dollars behind them. The announcements are in our own words.
For reporters: the citable numbers
Credit: “Kinetiq Political Insights, data posted through Aug 30, 2026”, with your own pull date in the stamp. Estimated figures cite as “at least $X, estimated”.
Counted how: the measurement drawing, one page.
Contact: Megan Saunders · press@kpipolitical.com · same day on deadline · ask for the release list.
Reports: the forecast summary (PDF) · the full report, by request.
As covered in Axios · Inside Radio · Campaigns & Elections.
September 16, 2026 · In the news
Campaigns & Elections, by Max Greenwood — on KPI’s new digital measurement across YouTube, premium streaming apps and CTV, and why the digital side of the air war has been, in Adam Wise’s words, “a big hole in the industry.” Read the story →
Kinetiq Political Insights (KPI) measures U.S. political advertising as it airs. The engine behind it reads 1.5 million ad airings per day across every ad category in all 210 media markets, with political ads flagged. Broadcast, cable and radio post order by order; streaming is measured on the TV glass in 40 million homes, across 288 apps in a single month’s capture, with VideoAmp. Station rates come from the FCC public file. An always-on opinion panel run with CivicScience (10.2 billion answers banked) carries the voter side. Cite as “Kinetiq Political Insights” (KPI on second reference). The engine is run by 150+ people with three decades defining the ad intelligence space. The founding team created political ad tracking (CMAG, 1996) and built KPI to redefine it. The team behind it has won 75-plus industry awards across the last two election cycles: Pollie, Reed, and CampaignTech honors among them.
August 30, 2026 · Forecast update
APR 2026: $10.0B → AUG 30: $10.4B, ON POSTED ORDERS · $1.2B FORWARD RESERVATIONS ALREADY ON FILE, ACROSS 209 OF THE 303 TRACKED RACES · BROADCAST, CABLE, RADIO, STREAMING
For how streaming is measured, see the streaming measurement announcement below.
“The number moves as the orders post — that’s the point. Anyone quoting a projection should be able to watch it update.”
Adam Wise, Kinetiq Political Insights
August 2026 · Announcement
Kinetiq Political Insights now measures political streaming advertising where it runs, on the TV screen, through automatic content recognition in 40 million U.S. households, across 65 million smart-TV devices, integrating VideoAmp data.
Every spot comes with tape, platform, and transcript, including buys that never touch broadcast. Impression measurement covers the top 58 markets by households; monitoring runs in all 210. Anything estimated prints as an estimate, dated.
40M HOMES · 65M DEVICES · 288 APPS, ONE MONTH’S CAPTURE · WITH VIDEOAMP
“Streaming was the hole in every political buy sheet. Measuring it on the glass, in the home, closes it — without ever touching a platform’s logs.”
Adam Wise, Kinetiq Political Insights
Working with
Press access
Free for verified working press: enough to confirm a figure at eleven on deadline. Or name the beat and we help you find the story.
In the account
NORTH RIVER GOVERNOR · POSTED + BOOKED $14.1M
SOURCE: KINETIQ POLITICAL INSIGHTS · POSTED THROUGH AUG 30, 2026
Not in it
And either way, the desk pulls the numbers that make the story.
THE FIRST ORDER NO ONE HAS COVERED · THE MONEY MOVING AGAINST THE POLLS · THE MARKET WHERE IT LANDS A WEEK EARLY · DATED AND CITABLE